Calm marketing

  1. Technology should require the smallest possible amount of attention
  2. Technology should inform and create calm
  3. Technology should make use of the periphery
  4. Technology should amplify the best of technology and the best of humanity
  5. Technology can communicate, but doesn’t need to speak
  6. Technology should work even when it fails
  7. The right amount of technology is the minimum needed to solve the problem
  8. Technology should respect social norms

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Gareth Kay

Gareth Kay

Lucky to have Clare and Esme in my life. Unhealthily obsessed by music. CMO at Twill after working at, and running, agencies.