Gareth Kay – Medium

11.1K Followers

Gareth Kay

2021 in media

Well it’s been another strange year. Signs and flickers of relative normalcy (concerts! cinema! parties!) and then a reminder that IT ISN’T…

6 min readDec 31, 2021

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2021 in media

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Gareth Kay

A little souvenir of a terrible year

(With apologies to the mighty The Sundays, here a few of the favorite things I’ve listened to, watched and read in this odd year)

9 min readDec 31, 2020

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Gareth Kay

These are a few of my favorite things in 2019

A few of the favorite things I’ve listened to, watched and read.

7 min readDec 31, 2019

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These are a few of my favorite things in 2019

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Gareth Kay

Calm marketing

A school of UX design thought posits that technology can become more useful to people if it becomes calm, that it should inform and create…

4 min readFeb 12, 2019

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Calm marketing

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Gareth Kay

Will 2019 be the year of doing things better?

The New Year has traditionally been about making predictions about all the new stuff the industry will do, all the new tech, new companies…

4 min readJan 29, 2019

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Will 2019 be the year of doing things better?

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Gareth Kay

A few of my favorite things from 2018

Another more than pointless addition to year end lists…here are some of the things I’ve enjoyed listening to, reading and watching this…

4 min readDec 31, 2018

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Gareth Kay

Brand rot

Brands are rarely made better when we add to them. The more we add stuff — be it for the sake of ‘the new’ or to fend off what we see as…

4 min readNov 14, 2018

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Gareth Kay

It’s All Got A Bit Flabby

Strategic thinking is getting flabbier and flowerier by the minute, with fluffy language that is highly evocative, imaginative and…

4 min readSep 4, 2018

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It’s All Got A Bit Flabby

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Gareth Kay

The ‘C’ Word

The notion of the importance of “community” in building powerful brands has been around for a long time but has the term now become so…

4 min readJul 10, 2018

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The ‘C’ Word

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Gareth Kay

Perfectly Imperfect

The pursuit of perfection is slowing marketers down and damaging their ability to build and shape brands that people care about. It is…

4 min readJul 10, 2018

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Perfectly Imperfect

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Gareth Kay

Gareth Kay

11.1K Followers

Lucky to have Clare and Esme in my life. Unhealthily obsessed by music. CMO at Twill after working at, and running, agencies.

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