Gareth Kay2021 in mediaWell it’s been another strange year. Signs and flickers of relative normalcy (concerts! cinema! parties!) and then a reminder that IT ISN’T…Dec 31, 2021Dec 31, 2021
Gareth KayA little souvenir of a terrible year(With apologies to the mighty The Sundays, here a few of the favorite things I’ve listened to, watched and read in this odd year)Dec 31, 20201Dec 31, 20201
Gareth KayThese are a few of my favorite things in 2019A few of the favorite things I’ve listened to, watched and read.Dec 31, 2019Dec 31, 2019
Gareth KayCalm marketingA school of UX design thought posits that technology can become more useful to people if it becomes calm, that it should inform and create…Feb 12, 20191Feb 12, 20191
Gareth KayWill 2019 be the year of doing things better?The New Year has traditionally been about making predictions about all the new stuff the industry will do, all the new tech, new companies…Jan 29, 2019Jan 29, 2019
Gareth KayA few of my favorite things from 2018Another more than pointless addition to year end lists…here are some of the things I’ve enjoyed listening to, reading and watching this…Dec 31, 2018Dec 31, 2018
Gareth KayBrand rotBrands are rarely made better when we add to them. The more we add stuff — be it for the sake of ‘the new’ or to fend off what we see as…Nov 14, 20181Nov 14, 20181
Gareth KayIt’s All Got A Bit FlabbyStrategic thinking is getting flabbier and flowerier by the minute, with fluffy language that is highly evocative, imaginative and…Sep 4, 20183Sep 4, 20183
Gareth KayThe ‘C’ WordThe notion of the importance of “community” in building powerful brands has been around for a long time but has the term now become so…Jul 10, 20181Jul 10, 20181
Gareth KayPerfectly ImperfectThe pursuit of perfection is slowing marketers down and damaging their ability to build and shape brands that people care about. It is…Jul 10, 20182Jul 10, 20182