Gareth Kay – Medium

Gareth Kay

11.1K Followers

2021 in media

Well it’s been another strange year. Signs and flickers of relative normalcy (concerts! cinema! parties!) and then a reminder that IT ISN’T…

Dec 31, 2021

2021 in media

Dec 31, 2021

A little souvenir of a terrible year

(With apologies to the mighty The Sundays, here a few of the favorite things I’ve listened to, watched and read in this odd year)

Dec 31, 2020

Dec 31, 2020

These are a few of my favorite things in 2019

A few of the favorite things I’ve listened to, watched and read.

Dec 31, 2019

These are a few of my favorite things in 2019

Dec 31, 2019

Calm marketing

A school of UX design thought posits that technology can become more useful to people if it becomes calm, that it should inform and create…

Feb 12, 2019

Calm marketing

Feb 12, 2019

Will 2019 be the year of doing things better?

The New Year has traditionally been about making predictions about all the new stuff the industry will do, all the new tech, new companies…

Jan 29, 2019

Will 2019 be the year of doing things better?

Jan 29, 2019

A few of my favorite things from 2018

Another more than pointless addition to year end lists…here are some of the things I’ve enjoyed listening to, reading and watching this…

Dec 31, 2018

Dec 31, 2018

Brand rot

Brands are rarely made better when we add to them. The more we add stuff — be it for the sake of ‘the new’ or to fend off what we see as…

Nov 14, 2018

Nov 14, 2018

It’s All Got A Bit Flabby

Strategic thinking is getting flabbier and flowerier by the minute, with fluffy language that is highly evocative, imaginative and…

Sep 4, 2018

It’s All Got A Bit Flabby

Sep 4, 2018

The ‘C’ Word

The notion of the importance of “community” in building powerful brands has been around for a long time but has the term now become so…

Jul 10, 2018

The ‘C’ Word

Jul 10, 2018

Perfectly Imperfect

The pursuit of perfection is slowing marketers down and damaging their ability to build and shape brands that people care about. It is…

Jul 10, 2018

Perfectly Imperfect

Jul 10, 2018

Gareth Kay

Gareth Kay

11.1K Followers

Lucky to have Clare and Esme in my life. Unhealthily obsessed by music. CMO at Twill after working at, and running, agencies.

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